A structured pathway for experienced creative professionals who are ready to turn what they know into income — without starting over, taking on more clients, or building an audience.

WHAT THIS TRACK IS

Most experienced creatives have intellectual property they have never named. It lives in how they think, what they prioritise, and what they instinctively know to question. That is not just experience — it is IP. And if it isn't named, it cannot be priced, scaled, or separated from the person who holds it.


The IP Commercialisation track is a structured pathway that takes you from an unevaluated idea to a named, positioned, sellable offer. Each product in this track does a specific job. You start where you are and move forward from there.

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THE PRODUCTS

Where do you start?

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Idea Stress Test $27 AUD · Notion workspace

You have ideas. This tells you which one is worth your next six months. A three-day guided thinking system that evaluates your idea across five areas and gives you a clear decision: Build, Park, or Proceed.

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Quartz Ripple

Idea Stress Test — 3 Day Sprint

$27.00 AUD
$27.00 AUD
Sale Sold out
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Decision Gate $275 AUD · Notion system + custom GPT

Your idea has survived the sprint. Now put it through a structured five-gate evaluation before you commit time, money, or credibility to building it. The custom GPT guides you through each gate.


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Quartz Ripple

Decision Gate

$275.00 AUD
$275.00 AUD
Sale Sold out
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Expertise to IP — Strategy Session

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Expertise to IP By arrangement · 60 min video call

A 1:1 strategy session with Catherine Gomersall. Diagnostic, not coaching. You leave with a clear picture of your primary Creative Integration Method block and a specific recommended next step.


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Who This is For


This track is for you if:

ou have ten or more years of experience in your field — as a designer, UX lead, creative director, brand strategist, filmmaker, photographer, marketer, writer, or maker. You have expertise that is genuinely valuable and you know it. What you don't have is a clear, structured way to turn it into income that doesn't require your constant presence.


This is not for people who are just starting out. It is for people who are ready to build something from what they already know.

THE PATHWAY

he three products in this track are designed to work in sequence. The Idea Stress Test narrows the field — you come out knowing which idea deserves your energy. Decision Gate stress-tests the survivor — you come out knowing whether it's worth building and how. The Expertise to IP session maps the path — you come out knowing exactly what to do next and why.


You don't have to do all three. Start where you are. The right entry point depends on where you're stuck.
Not sure where to start?
The Expertise to IP session is the fastest way to get clarity. Bring whatever you're working with — an idea, a half-built offer, or just a sense that something isn't working — and Catherine will help you find the right next step.

Book an Expertise to IP session →