For experienced creative professionals who are tired of relying on referrals and ready to build something more reliable.

Most independent creative professionals get their clients the same way — referrals, word of mouth, and occasional luck. It works until it doesn't. When the referrals slow down there's no system to fall back on, no pipeline to draw from, and no reliable way to reach the right people consistently.

The Client Acquisition track builds that system. Content that attracts the right people. Outreach that converts. A structured process that connects visibility to opportunity without requiring you to be constantly active or endlessly networking.

What we build

A collaborative operating system that connects content creation, outreach, product positioning, and delivery into a single repeatable flow. Built with you, not for you — Catherine brings the systems architecture, you bring the domain expertise and the audience.

What it includes:
— Content system for consistent idea sharing
— Outreach system for generating conversations
— Product system for structuring your offer
— Funnel and delivery system connecting everything
— Centralised Notion workspace for managing all activity

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Who This is For


This track is for you if:

You have an established independent practice with real clients and real expertise. The work is good — but the pipeline is unpredictable. You rely on referrals that come in waves, and when things get quiet there's no clear lever to pull.

This is not for people who are just starting out. The Shared Systems OS is built on existing expertise and an existing audience — even a small one. If you're still building those foundations, the IP Commercialisation track is the right starting point.

Ready to build a pipeline that doesn't depend on luck?

Every Shared Systems engagement starts with a conversation about your current situation — your expertise, your audience, and what consistent client flow would actually look like for your practice.

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