Systems for creatives in practice
Case study 1 — Gina Kasmas
Author Brand System · A complete visual identity built around Gina's voice and body of work — consistent across content, print, and digital
Case study 2 — Githerments
Illustrated Brand System · A distinctive illustrated visual language designed to scale across product, packaging, and online presence.
Case study 3 — Preston Zly
Visual Workflow Architecture · A production system for Johanna and Petr that enables consistent visual output across their screenwriting and film work.